Learning with companies (LeWiCo) through the use of Facebook in the context of vocational hospitality education & digital spa marketing
Keywords:Facebook, work-based learning, vocational hospitality, education, digital spa marketing
There is still lack of information on how to best implement social media in project collaboration and tourism marketing education despite the fact that social media offer interesting intercultural learning opportunities and enriching learning environments. This article aims to describe an example of an international, collaborative learning project conducted on Facebook in the context of vocational hospitality education/spa marketing. The aim of the Facebook project was to enhance work-based pedagogy, and to construct flow in learning.
The article adopts a case study approach to describe in detail how Facebook was used to foster self-directed and co-constructive learning in a social environment. The findings presented in the article are based on the postings of participating students in Facebook, and on teachers and project team reflections. Overall, the project was a success and led to the construction of a useful, current and engaging knowledge base in the context of spa marketing.
Moreover, the students appreciated the informal learning environment, and the teachers learned how to enhance learning without suffocating the learning process with too many guidelines or information. The students learned how to collaborate independently, and in pairs, and to take responsibility of their own learning.
Csikszentmihalyi, M. (1990). Flow: The Psychology of Optimal Experience. New York: Harper and Row.
Csikszentmihalyi, M., Rathunde, K., & Wahlen, S. (1993). Talented teenagers. The roots of success and failure. New York: Cambridge University Press.
Goleman, D. (1995). Emotional Intelligence. New York: Bantam Books.
Gretzel, U., Isacsson, A., Matarrita, D., & Wainio, E. (2011). Teaching based on TEFI values: A case study. Journal of Teaching in Travel & Tourism, 11(1), 94–106. doi: 10.1080/15313220.2011.548743
Isacsson, A., & Gretzel, U. (2011). Facebook as an edutainment medium to engage students in sustainability and tourism. Journal of Hospitality and Tourism Technology, 2(1), 81–90, doi: 10.1108/17579881111112430
Isacsson, A., Alakoski, L., & Bäck, A. (2009). Using multiple senses in tourism marketing: The Helsinki Expert, Eckero Line and Linnanmäki Amusement Park cases. Tourismos: An International Multidisciplinary Journal of Tourism, 4(3), 167–184.
How to Cite
Copyright (c) 2016 Annica Isacsson
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
NJVET is an open access journal, this means anyone can access, freely download and read the journal. There are no commercial interests for Linköping University Electronic Press or the Nordic network for vocational education and training (NordYrk) in publishing the journal. From 2021 NJVET publishes all articles under the Creative Commons License CC-BY 4.0.
The core idea of open access is that copyright remains with the authors. However, we publish with the agreement of the authors that if they decide later to publish the articles elsewhere, the publisher will be notified, prior to any acceptance, that the article has already been published by NJVET.
When publishing with NJVET, it is with the agreement of the authors that if they make their articles available elsewhere on the internet (for example, on their own websites or institutional websites), that they will do so by making links to the articles as published in NJVET using the Digital Object Identifier (DOI) numbers of the articles and acknowledge in the text of the sites that the articles have been previously published in NJVET.